Search engine optimization (SEO), otherwise known as SEO, refers to the practice of enhancing the quality and amount of site traffic to a site or a particular web page by search engines. Unpaid traffic can also come from various other types of searches, such as image search, video search, news search, industry-related vertical search engines, and general search. This practice can help businesses, organizations, websites, and individual users increase their ranking in various popular search engines like Yahoo, Google, MSN, Ask, Bing, and Teoma.
The process starts by optimizing the content on the site or pages.
This includes using keyword and Meta tags, content optimization, site navigation, link building, and proper keyword density. Content is optimized through systematic techniques. These techniques are designed to satisfy all the objectives of search engine optimization. Site navigation and linking are done in a logical way to make the most of the available links and keywords. Site maps and sitemaps are created so that users can easily access the content on a page without going beyond the main entrance.
To understand how search engines work, it is important to know what search engines look for. In brief, Google is the biggest search engine and updates its algorithms (the sets of rules that computers follow in processing data) regularly to give the best results. The Google search engine results page contains all the information and details about a webpage’s ranking. As each query is processed by the Google search engine, the results change. At this point, a new page with a higher position in the Google results becomes eligible for a higher ranking, which is determined by a complex algorithm.
The process of SEO is not an easy one. It involves a lot of hard work, time, and money. This is why most web designers prefer to use SEO techniques from SEO companies that have been around since the beginning. Although some say that the emergence of social media has changed the way people think about online marketing and advertising, the popularity of the social networking sites like Facebook and Twitter does not reduce the role web designers have to play in SEO.
Web designers can either do it themselves or hire a professional SEO company. There are pros and cons to using either method. Using black-hat SEO techniques, which are not legal, could get a client banned from the most popular search engine results like Google. Using white-hat SEO techniques, which are also legal, but more expensive, a client can achieve a good ranking on Google for his or her business.
The services include many things apart from search engine optimization.
These include link building, content writing, blogs, articles, content syndication, online directories, and so on. SEO companies usually combine all these services in one package so that they can reap maximum benefits. The SEO services include on-page optimization in various forms such as title optimization, keyword research, meta tagging, keyword density, website competitiveness analysis, on-page, and off-page SEO strategies, link building, and so on.
According to google, the main reason for using white hat SEO techniques is that they help achieve organic growth in the listings of Google’s search engines, as the Google search engine results page (SERP) is generally a collection of links from websites that have been approved by Google. If a user types a query on a search engine, the result shows up in the SERP based on the keywords used by the searcher. The links in the SERP get a lot of traffic and therefore have a high chance of being clicked on. By using good search engine optimization techniques, a website with high-quality content will have a high chance of making it to the top ten results page (SERP).
- In its effort to maintain quality, Google deduces algorithms for each individual query and applies the rules of natural search.
- As a result, the internet user is provided with a better experience.
- If a person searches for a term “bicycle” and then clicks on” bicycling”, “bicycles” or “bicycle insurance” in the SERP, he/she is provided with a better search result showing more relevant and interesting sites than those that show “bicycles”, “bicycle insurance” or “bicycles” alone.
- Because of this reason, it has become important for internet marketers to adopt the concept of white hat SEO techniques for better chances of their websites to be among the first few in the SERPs.
- This will enable them to earn more revenue and generate more online visitors.